Sunday, December 4, 2011

Formal Research Report on the Indian Restaurant Industry

I recently met with Samir Kuckreja,  the current President of the National Restaurant Association of India (NRAI - www.nrai.org). Samir is also the MD & CEO of Nirula's (www.nirulas.com) - India's own McDonald's. He shared several industry insights and also gave me a copy of the white paper that NRAI released in 2010 on the Indian Restaurant Industry - probably the first formal documented research of this scale in India. This is really an excellent & comprehensive market research report - calling it a white paper does not do justice to the content available in the report. I will share key highlights of the white paper in a few future posts - want to get a formal approval from NRAI before doing so.



Interested Readers can purchase a copy of the NRAI White Paper on the Restaurant Industry for a fee of Rs.500/- for Delhi and Rs.600/ for outstation. The payment can be made in cash or cheque drawn in the favor of National Restaurant Association of India. The correspondence address is
National Restaurant Association of India
4th floor, Phase-1, PHD House, 4/2 Siri Institutional Area,
August Kranti Marg, New Delhi-110016
Main Line: +91 11 4100 0967 Fax: +91 11 2653 6053
Contact: Shilpi Varshney
Marketing and Communications


Meanwhile, here are some press releases that provide a very high level summary of the research report. All these links are also available on the NRAI website - http://www.nrai.org/news.asp?id=6

1) http://www.nrai.org/news/ExpressHospitality-26-05-10.pdf
2) http://www.nrai.org/news/F_B_News.pdf
3) http://www.nrai.org/news/The%20Sunday%20Guardian%20-%2009.05.10.pdf
4) http://www.nrai.org/news/Financial%20Chronicle%20-%2010.05.10.pdf
5) http://www.nrai.org/news/Economic%20Time%20-%2010.05.10.pdf
6) http://www.nrai.org/news/Hindu%20Business%20Line%20-%20Delhi_15.pdf
7) http://www.nrai.org/news/Food%20and%20Nightlife%202.pdf

13 comments:

  1. Hi Jayanth, Im interested in buying this report, where can i do that?

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  3. Kindly see the updated post above. Details for purchasing the report directly from NRAI are provided.

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