As a restaurant critic, I’ve always favoured restaurants
with small menus. I found my reasons for this bias reinforced during my recent
interaction with MasterChef judge, chef and restaurateur George Calombaris. His
top-rated Melbourne restaurant, The Press Club, lists just 12 dishes on the
menu and guests can turn these into 4-, 6- or 9-course meals. At the other end
of the market, he has the Jimmy Grants chain which serves just Souvlaki, Salad
and a few sweets.
Narrowing down the range of their offerings is something many
of our traditional food businesses do really well. Take, for instance, Brahmin’s
Coffee Bar in Basavangudi, which has just four dishes on its hugely popular
menu, or Tamil Nadu’s favourite Murugan Idli Shop which thrives by selling idlis
and, at the most, dosas.
It’s the casual dining and so-called fine dining restaurants
that seem unable to give customers the pleasures only a small, highly specialized
menu can offer. So, we have Andhra restaurants serving hakka noodles and sweet corn
chicken soup; even chefs who set out to deliver gourmet class can rarely settle
for a menu that has less than several dozen dishes.
The concept of small menus can work for both customers and
restaurateurs. For the diner it means an assurance of freshness; long menus
mean many dishes that are cooked ahead and stored. When a kitchen cooks fewer
dishes, these can be prepared with greater care and attention to detail and the
dining experience is enhanced.
For the kitchen team, it certainly means less stress. The
chef and his assistants need to master fewer dishes and have a better chance of
perfecting them. Inventories are smaller and restaurateurs can pay for better
quality ingredients. Serving staff, too, can have a better understanding of,
say, 60 dishes, rather than trying to remember what goes into 120 menu items.
And still, even the smartest chefs and restaurateurs are
wary of cutting down the number of dishes on their menus. They worry that it
will evoke that constant complaint of ‘Not enough choice’. The worry is
justified, for Indian customers do indeed want to see huge menus and find satisfaction
in the notion that they are spoilt for choice. They don’t seem to grasp that
restaurants that attempt too many things, do not get most of them right.
Clearly, we are still
some time away from diners patronizing restaurants with small, specialized
menus. Meanwhile, I’d love to see at least a few adventurous restaurateurs have
the confidence to present small menus, backed by the belief that they are putting
out their very best.