Thursday, June 2, 2011

Marketing Option Assessment - Just Dial


You can list your business for free on Just Dial – so if someone calls and asks for your restaurant by name, they will provide the caller with the number and address.

They have some paid options, where they will highlight your business on their website and also inform callers about your restaurant if they ask for restaurants of your type of cuisine/in your location. The paid options may be particularly useful for marketing catering/party catering businesses to retail customers as there are no standard brands in the business and a lot of retail customers seem to use Just Dial’s services for such requirements. Their paid options are quite interesting and it may be worthwhile to call them, simply to understand what they can offer you.

If you are a catering business, you probably don’t have an option but to be a big customer of Justdial. If you are a fine dining restaurant, you can seriously explore some of their paid options. For all others, a free listing should suffice.

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