Thursday, December 4, 2014

What's hot in 2015 - NRA Forecast

The National Restaurant Association (NRA) of the USA just released their 2015 culinary forecast based on a survey of 1350 chefs across the US. While the results are clearly US specific, the trends are quite interesting.


While the western world is moving towards more locally produced, fresh and sustainable food, it is sad that developing countries like India are moving in the other direction - high growth in processed food, preference for global food and push for more efficiency in cold storage & logistics - essentially all of this resulting in the fact that the customers eventually get food that is not fresh, stored for a long time and simply reheated/finished at the restaurant. This trend is primarily driven by the economic opportunity here in India currently. Wish someone takes notice and provides support to restaurants doing local & fresh stuff.



You can download the full report from here - What's hot in 2015 report

I have nothing to do with this study. The study was undertaken by NRA and all the copyrights for this study rests with NRA. I am simply reproducing an extract, adding my views and providing links to the original content. 
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18 comments:

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    Thanks for the article. As you have rightly pointed out we Indians are always several years behind western countries. We used to consume healthy organic food grown locally in abundance. People in US are moving to where we were several years ago, we are trying to inculcate bad practices.

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