Marketing Options for your Restaurant Business

For a restaurant business (especially at the start-up stage), marketing tends to be quite expensive. I have listed below various options you have available with you

1)Advertising in Newspapers – Paid Ads
2)Advertorials in Newspapers – Paid articles written about your restaurant in a newspaper
3)Just Dial and similar Directory Services
4)Bill Boards / Posters
5)Restaurant Review websites such as Burrp.com, eveningflavours.com
6)Online Menu and Order enabling services such as Justeat.in/Hungryzone.com
7)Flyers in the Newspaper
8)Deal Websites such as Taggle, Snapdeal, Koovs, DealsandYou, Dealivore etc.
9)SMS marketing providers such as mGinger.
10)Google Adwords

I will discuss the pros/cons and dynamics of each of these marketing options in individual posts.