Formal Research Report on the Indian Restaurant Industry

I recently met with Samir Kuckreja,  the current President of the National Restaurant Association of India (NRAI - www.nrai.org). Samir is also the MD & CEO of Nirula's (www.nirulas.com) - India's own McDonald's. He shared several industry insights and also gave me a copy of the white paper that NRAI released in 2010 on the Indian Restaurant Industry - probably the first formal documented research of this scale in India. This is really an excellent & comprehensive market research report - calling it a white paper does not do justice to the content available in the report. I will share key highlights of the white paper in a few future posts - want to get a formal approval from NRAI before doing so.

Interested Readers can purchase a copy of the NRAI White Paper on the Restaurant Industry for a fee of Rs.500/- for Delhi and Rs.600/ for outstation. The payment can be made in cash or cheque drawn in the favor of National Restaurant Association of India. The correspondence address is

National Restaurant Association of India

4^th floor, Phase-1, PHD House, 4/2 Siri Institutional Area,

August Kranti Marg, New Delhi-110016

Main Line: +91 11 4100 0967 Fax: +91 11 2653 6053

Contact: Shilpi Varshney

Marketing and Communications

Email: shilpi.varshney@nrai.org

Meanwhile, here are some press releases that provide a very high level summary of the research report. All these links are also available on the NRAI website - http://www.nrai.org/news.asp?id=6

1) http://www.nrai.org/news/ExpressHospitality-26-05-10.pdf
2) http://www.nrai.org/news/F_B_News.pdf
3) http://www.nrai.org/news/The%20Sunday%20Guardian%20-%2009.05.10.pdf
4) http://www.nrai.org/news/Financial%20Chronicle%20-%2010.05.10.pdf
5) http://www.nrai.org/news/Economic%20Time%20-%2010.05.10.pdf
6) http://www.nrai.org/news/Hindu%20Business%20Line%20-%20Delhi_15.pdf
7) http://www.nrai.org/news/Food%20and%20Nightlife%202.pdf