I am generally of the opinion that spending too much time on restaurant names and taglines does not make a difference. That's probably because I am not too creative and have strong belief that if something is successful, it will start sounding good - e.g. McDonald's, Saravana Bhavan, Subway etc. and Google, Cisco, Microsoft in the non-restaurant space.
But once in a while, I come across some names which makes me go "Why didn't I think of that?". A day ago, I saw a new restaurant just launched with a sign-board "Bakasur" with a nicely done logo. What a great name for a restaurant - especially if what they offer is a really big buffet all day, everyday (Those who have seen my previous posts know my keen interest in an all-day buffet place in India). When I mentioned this to a friend, he told me that this name was reflective of the evolution of the Indian consumer - a few years ago, no one would think of naming their business after a demon. But now being bad is cool.
A few other names I really like are "Vaango" - the South Indian brand of the Devyani group (which owns several franchisees of Pizza Hut, Costa Coffee, Svensens etc. in India). "Vaango" in tamil literally means "Welcome". I also like the name for the quaint little Delhi cafe "Graffitea" - a great name for a cool cafe targeted at collee kids that has a huge graffiti wall and serves tea and snacks.
Maybe there is something to a Name.
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